Guides

Guides cover one task end to end, drawing on the documentation where a task crosses several reference pages.

• Google Analytics without a cookie banner

  Why Google Analytics 4 needs a cookie banner in the UK, what changed in PECR in February 2026, how consent mode works, and the options for cookieless analytics.

• Server side conversion tracking

  How server side conversion tracking works with the Meta Conversions API and Google Ads: click identifiers, the fbc parameter, deduplication, consent, and a rule-driven relay.

• User journey analysis from session events

  How to analyse user journeys and customer journeys on a website from structured session events: naming, transition matrices, drop-off, rules for funnel steps, and the CLI.