Blog

Notes and observations on behavioural measurement, privacy law, bot traffic, and analytics as code. For task-focused material, see the guides.

  • Gdpr Data Processor

  • Analytics rules as code

    Analytics as code: your definition of a conversion is configuration. Put it in the repository, diff it before it deploys, test it in CI, and review it like any other change.

  • What automated reconnaissance looks like in your event log

    A small service with almost no traffic was probed by an automated signup script. The attack is a known pattern with a known economic model, and the defences that held were ordinary engineering practice.